When Singapore Airlines required an innovative, high-fidelity method to showcase their A350-900 aircraft and global destinations at the prestigious TRENZ 2023 event, I was commissioned to create a commercially viable solution.
My goal was to develop an immersive experience that met the airline's premium brand standards while being accessible to a wide range of attendees.
I designed and developed a Web-based 360° immersive virtual tour that was seamlessly compatible with both tablets and VR headsets.
Focusing on high-quality visual delivery and intuitive navigation, I optimized the 360° media for cross-platform performance to ensure absolute stability during the live event.
The virtual tour successfully launched at TRENZ 2023, providing an engaging experience that elevated the brand's presentation and attracted significant attendee interest.
Delivering this high-fidelity commercial product under tight timelines was a rewarding challenge, and it has prepared me to lead more complex digital marketing initiatives for global brands.